Who were the real winners last night?
Not the Chiefs, not the lucky gamblers, not the Swifties. It’s where the money is really at: the commercials!
Which one scored best in your opinion?
Super Bowl LVIII, with its thrilling overtime finish and luxury box shots of Taylor Swift and Blake Lively, has come and gone, and so now we must honor those generous corporate patrons who shell out millions so Tom Brady can stay on television. This is all we have, for the staff of The A.V. Club has spent far more time stuffed in lockers than suiting up in the locker room.
Every so often, a Super Bowl commercial justifies the lies we tell ourselves, specifically that we’re only watching this game for the advertisements. Despite the over-reliance on celebrities willing to puncture their personas to squeeze a little bit of juice out of a can of Starry, Super Bowl commercials do what all great art does: Make us laugh, cry, and dream of a better world in which we solve all our problems through shopping. So come down from those Super Bowl highs and enjoy a rundown of the best commercials of the year—and maybe a couple that absolutely sucked—to celebrate the millions spent on convincing us that a Michelob Ultra sounds pretty good right about now.